Modular Growth Systems
for Modern Enterprises
About Me
I’m Keerthana Dhananjayan, a systems-oriented marketing and commercial strategy leader focused on building scalable growth systems across marketing, CRM, and demand generation.
My work sits at the intersection of strategy, data, and execution, designing structured systems that improve pipeline visibility, align cross-functional teams, and drive measurable revenue outcomes. With experience across multi-business and enterprise environments, I’ve led go-to-market strategy, revenue operations, and AI-enabled workflows, transforming fragmented marketing efforts into cohesive, scalable demand engines.
My focus is not just on driving activity, but on building systems that convert demand into pipeline and pipeline into revenue.
My Approach
Growth doesn’t come from more activity; it comes from better systems.
Most organizations don’t struggle because they lack effort; they struggle because their systems are fragmented. Marketing, CRM, and sales operate in silos, making it difficult to connect activity to pipeline and pipeline to revenue.
My work focuses on diagnosing where these breakdowns occur and designing structured systems that bring clarity, alignment, and scalability. This includes building demand generation frameworks, CRM and pipeline visibility systems, and AI-enabled workflows that improve decision-making and execution. The goal is not just to drive more campaigns, but to create systems that make growth measurable, repeatable, and scalable.
My Journey
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2016
National Institute of Design (India)
BSc Design (Visual Communication)
Foundation in design systems, visual communication, and human-centric thinking.
2014
ENSA Dijon, France (Exchange)
Expanded global perspective and
cross-cultural approach to design
and problem solving.
2017
Hult International Business School (Boston)
MSc International Marketing
Transitioned from design into business and marketing, building a foundation in strategy, global markets, and commercial thinking.
2017-2020
Early Career – Design & Marketing
Applied design and marketing in real-world settings, leading brand, digital, and eCommerce execution while contributing directly to revenue growth.
2021
Charles River Apparel
Digital Marketing Manager
Revenue Platforms - Managed B2B and eCommerce channels, driving 12% revenue growth and optimizing demand capture across platforms.
2022-2024
Growth, Strategy & Revenue Systems
Moved into strategy and operations, building CRM systems, demand generation frameworks, and reporting structures that improved pipeline visibility and increased qualified pipeline by 80%.
2025
Kelvin Group
Commercial Strategy, Revenue Operations & AI Systems
Operating at enterprise level, designing commercialization systems, pipeline visibility frameworks, and AI-enabled workflows across multiple business units.
(Starting September 2026)
Isenberg MBA
Business Analytics & Commercial Strategy
Advancing into enterprise-scale growth systems, AI-enabled decision-making, and organizational design.
My Journey in numbers
80%+
Increase in Qualified Pipeline
12%
eCommerce Revenue Growth
$500K+
Revenue Impact Generated
Multi-BU
Commercial Systems Designed
Worked With
